Stephen Kraus is a leading expert on digital trends & consumer insights

Author, speaker, Harvard Ph.D.

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Stephen Kraus Bio

Stephen Kraus is one of the world's leading experts on consumer insights and digital trends. He has a deep science-based understanding of consumer mindsets today, and how the marketplace will evolve tomorrow.

Steve is author of three books and dozens of articles. His book The New Elite: Inside the Minds of the Truly Wealthy was called “indispensable to marketers" by Publisher’s Weekly, and Booklist described it as “great reading, even better inspiration for millionaires-to-be.” His insights are widely cited in the media, and he has given hundreds of client and conference presentations.

Most recently, Steve has held senior leadership positions for two leading digital measurement startups -- he was Head of Digital Insights for Jumpshot, and Chief of Insights for SimilarWeb. He previously ran several industry-leading market research studies, including The Ipsos Affluent Survey (tracking financially-successful Americans for more than 40 years), the Yankelovich Monitor (well-known study of consumer values and lifestyle trends), and Women, Power & Money (a multi-wave global study of the marketplace impact of women).

Steve received his Ph.D. in social psychology from Harvard University, and later taught psychology and statistics at his alma mater, the University of Florida. He lives with his son (and Gen Z ambassador) in the oceanside paradise of Pacifica, just south of San Francisco.