Stephen Kraus: Consumer insights ~ Digital trends ~ Market research
Stephen Kraus is a leading expert on marketing intelligence & consumer ins
Author, professor, Harvard Ph.D.
Stephen Kraus: Consumer insights ~ Digital trends ~ Market research
Author, professor, Harvard Ph.D.
Stephen Kraus is one of the world's leading experts on consumer insights and digital trends. He has a deep science-based understanding of consumer mindsets today, and how the marketplace will evolve tomorrow.
Steve is author of three books and dozens of articles. His book The New Elite: Inside the Minds of the Truly Wealthy was called “indispensable to marketers" by Publisher’s Weekly, and Booklist described it as “great reading, even better inspiration for millionaires-to-be.” His insights are widely cited in the media, and he has given hundreds of client and conference presentations.
Most recently, Steve has held senior leadership positions for two leading digital measurement startups -- he was Head of Digital Insights for Jumpshot, and Chief of Insights for SimilarWeb. He previously ran several industry-leading market research studies, including The Ipsos Affluent Survey (tracking financially-successful Americans for more than 40 years), the Yankelovich Monitor (well-known study of consumer values and lifestyle trends), and Women, Power & Money (a multi-wave global study of the marketplace impact of women).
Steve received his Ph.D. in social psychology from Harvard University, and later taught psychology and statistics at his alma mater, the University of Florida. He lives with in the oceanside paradise of Pacifica, just south of San Francisco.
RECENT BLOG POSTS ON DIGITAL BEHAVIOR
Is Reddit Fumbling the Chance To Be the Next Twitter?
Beyond the Headlines: The State of Crypto Today
The Fragmentation of Search: Demo Differences in a World of Proliferating Search Platforms
The “Bing-aissance”: Why “Bing It” Isn’t an Internet Punchline Anymore
OpenAI and a Cohort of Upstarts: The Rising Tide of AI Is Lifting Many Boats
Over 840 Million Searches for “ChatGPT” In January – Up Two Million Percent In Two Months
‘Tis the Season: What Search Data Tells Us about Holiday Shopping Behavior
OLDER ARTICLES
Amazon's Biggest Strength: The Utilitarian Economy
Winners, Losers & Amazon: Four Lessons Learned from eCommerce Trends
Five Success Strategies from the New Wave of DTC Brands
Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon
Emerging Brands Riding the Millennial Wave
6 Keys To Growth: Lessons Learned From The Success Of Reddit, Quora
10 Years After The Great Recession, Is Luxury Finally Coming Out Of Its Shell?
2016 Election in Context: Americans Rethink America
White Paper: Global Perspectives on Affluents& the Business Elite